The Colors team is comprised of:

- Our SOFOM ENR, Bold Moves, which manages and allocates the credits.
- Interlinked, which provides connectivity services.
- This initiative is supported by various XY Booster departments, including Marketing and Legal, among others.

The report by GlobalData projects that the Mexico cards and payments market size will be $157 billion in 2023.

More than 10K followers on social media.

More than 27K contacts registered on our waiting list to be the first to use our app and acquire our credit card.

AI and ML, combined with Big Data, are fundamental in personalizing services and enhancing financial education, enabling Colors to offer tailored advice and smarter credit scoring. Mobile technology ensures these services are accessible anywhere, catering to the tech-savvy, young demographic.

UX/UI design is crucial in making these services and educational content engaging and user-friendly.

Predictive analytics help in forecasting trends and customer needs, further refining the service offering.

Lastly, NLP facilitates intuitive interactions between users and the AI assistant, making financial education more conversational and accessible.

Together, these technologies create a comprehensive ecosystem that not only provides innovative solutions but also educates and empowers young users in their journey.

Our approach is transformative primarily due to its focus on democratizing credit access for the young and underserved, empowering users through AI-driven financial education, and emphasizing personalization and inclusivity in its services.

By providing tools for building credit histories, it opens up new opportunities for those previously excluded from traditional systems. Furthermore, we want to change long-term financial behaviors and attitudes, leading to improved financial health and stability for its users, which can positively impact the broader economy. This combination of accessibility, education, and technological innovation positions our initiative as a catalyst for significant change in how a new generation engages with these services.

Developing Colors in Mexico is timely due to the convergence of several factors:

A growing number of young, tech-savvy individuals increasingly reliant on digital platforms.
High interest rates and financial exclusion are creating a demand for more affordable and accessible services.
There is a widespread need for building credit histories among the youth and a rising awareness and need for financial education. The market values inclusivity and progressive solutions. Additionally, the COVID-19 pandemic has accelerated the shift towards digital financial services, increasing the demand for online transactions.

Lastly, there is a growing consumer preference for personalized products and services, offering Colors the opportunity to tailor its offerings to meet the specific needs and preferences of its target audience.