Our team is ideal because each member brings unique qualities that we maximize and support each other in areas that are not our strengths. Juan Carlos Pavón guides and develops future visions, Camila turns ideas into concrete plans and manages communication, Amairany masters the technology to manage quotes and supplier contact, and Josseph provides knowledge in creating and executing experiences.

The global experiential tourism market is valued at $447 billion USD by 2030. In Mexico and Spain, the market is $40 billion and $80 billion USD respectively, with 15% of tourists seeking unique experiences. This sets a SAM of $18 billion USD. Ardena aims to capture 0.5% of this market in its first year, reaching a SOM of $90 million USD.

We have learned that the market demands authentic and personalized experiences. Clients value transparency and security in transactions, provided by blockchain. Mexico and Spain are key markets due to their growth in the tourism sector. Technological innovation improves personalization, operational efficiency, and client security.

Ardena leverages big data and predictive analytics for personalization and price optimization, eSim for global connectivity, AI for virtual assistance and chatbots, AR/VR for virtual explorations, and blockchain for security and management.

ARDENA challenges the status quo by offering an authentic and transformative alternative, deeply connected with culture and nature. Its unique approach breaks away from traditional travel experiences, providing a genuine and meaningful connection with the destinations.

Launching Ardena is timely due to the rise of experiential tourism, projected to reach $447 billion USD by 2030. Post-pandemic recovery has reignited interest in exploring the world more deeply and meaningfully, seeking genuine connections and unforgettable adventures.